Fookuses brand is for athletes dedicated to training.

We are the first Estonian brand focused on the functional features and cuts of clothing that help athletes train more comfortably. Our sportswear is designed for movements and positions that challenge the body. Our collection includes products for both men and women.

The brand is founded by personal trainer Hans Hiiuväin, who has been involved in sports his entire life and has worked with Estonia’s top athletes.

The idea for a locally made fitness brand had been brewing for years. I saw the need for a brand like Fookuses in Estonia because no local producer or sportswear retailer meets the needs of serious gym trainer — clothing either covers too much or too little muscle, and the cuts restrict free movement.

In addition to designing high-quality products, Fookuses aims to inspire both seasoned athletes and beginners.